Social Media for Real Estate Agents

How often do you visit social media? According to a recent Hubspot report, most millennials and Gen-Zers spend between 2 and 3 hours on social media a day. And in 2020, amid a global pandemic that sent many people indoors, 1.3 million new people joined social media every single day. 

Why does this matter for real estate agents? Well, according to the same report, 54% of those millions of social browsers use social media to research products. If you’re not on social media, you’re missing out on a huge asset to your marketing and outreach strategies. 

Thankfully, you don’t have to work social media on your own. In this article, you’ll learn why you need social media, then I’ll show you how to create the best social media with Agently, a premier marketing platform exclusively for real estate agents.

Why Do Real Estate Agents Need Social Media?

It’s pretty simple. Your consumers are educated people. They know that in order to get good results in their daily lives, they’re going to have to go online. They want to research your brand and make sure it looks reputable. 

These days, no one is going to respect a brand without an online presence. 47% of internet users turn to social media to find more information about a brand. And 79% of consumers want to see user-generated content (such as customer comments and reviews) before they decide whether they approve of a brand or not. 

Ultimately, if you’re not on social media, your brand is almost twice as likely not to be found or approved of. People go online to do their research and determine if a brand is useful and trustworthy. If they don’t find what they want on social platforms, they will turn elsewhere. 

How Do Real Estate Agents Use Social Media?

Now that we know why you need to be on a social platform, it’s time to get into how you make it happen. It can be difficult to decide what kind of content you want to put online and how to get it there. Thankfully, you don’t have to go it alone. 

Agently, the ultimate real estate marketing software, has plenty of options for you to help you choose the best ways to engage online. All you have to do is sign up and you’ll get access to hundreds of social templates to lead you through the process. There are three main ways that real estate agents can use social media to leverage their outreach and marketing plans:

1. Through Engagement Content

One of the most important things that people look for on social media is a measure of social engagement. Engagement content is basically content that drives a measurable reaction from followers. 

Not all content is designed to be engaging. Some of the best types of content that would increase engagement include things like surveys, questions, or invitations to participate in a hashtag campaign (e.g., having people post photos using your hashtag). 

Engagement content is relatively easy to produce because it’s the same kind of content you might use when talking to friends on social media. Just think of ways you can engage customers in conversations with you. If you can get them to answer your questions, chat with you, or share your posts, you have created solid engagement content. 

Agently offers social media content designed specifically for engaging audiences, whether buyers, sellers, or even other agents. They also have stunning social content for showcasing testimonials and beautiful homes. All social media with Agently is designed specifically to help you stand out from the competition with stunning images and engaging conversation.

2. Through Education Content

Let’s face it–people go to social media to find answers. Even if it’s not the most reliable source out there, people usually spend a lot of time trying to find answers to questions on social media. Plus, they are more likely to trust people who are genuine rather than brands that they perceive as inherently biased. 

If you’re on social media, you should be working to educate your followers. Post things that provide value to your followers’ lives. They may not all be real estate buffs, but some of them likely are, so you can certainly post valuable real estate statistics and information. 

You can put important facts you learn about selling and buying tactics. 

You can promote tangential information about things you are personally invested in, even if it’s just a hobby or a sport. 

Whatever you do, make sure you use information backed up by facts and truly valuable to your audience. People appreciate authentic and trustworthy content, no matter who it comes from. Make sure they’ll find it on your social pages. 

Agently has multiple education templates for you to work with. From FAQ posts to top tips and tricks, the ideas they offer are sure to make your social content shine.

3. Through Prospecting Content

Finding leads can be a challenge in any business. Thankfully, you don’t have to go door to door and post signs in yards to get leads nowadays. While these tactics can still be used, the most important way to gain leads is to catch people on social media. 

With a quick search of common topics and keywords in your field, the powerful social media universe will lead you to prospects you didn’t know were there. With those new prospects in mind, you can create content that is directed towards answering their questions. Simply use the keywords and hashtags that others are already using to make your content stand out. 

For example, with a search for the hashtag #househunting, you can discover people in desperate need of help. You can also use the hashtag to target your own posts and engage with the audience. With a bit of easy research and a simple post, you’ve got a new prospect!

Agently is great for prospecting too. The templates they offer are specifically designed to reach out to people looking for help. FAQs, tips and tricks, new homes, new blog posts, helpful infographics, and referral requests are all tailored within Agently’s platform to provide immediate help to social viewers. With a little personalization from you based on your prospecting research, you’ll be getting new leads in no time!

Real Estate Agent Social Media With Agently

If you like the idea of social media but know you don’t have the time or expertise to create and promote it, you’re not alone. Realtors shouldn’t have to spend all their time in front of a computer–they should be out there connecting with clients! 

If you need some social media help, head on over to Agently. Agently’s software has hundreds of social media templates for engagement, education, and prospecting. Each one will be personalized with your name and contact information. 

All you need to do is choose the layout you like best and you can have personalized, targeted social content out there ready to work for you. It doesn’t need to be a lot of work to attract clients and create relationships on social platforms. With Agently’s effective and engaging templates, a simple click will get you where you need to be. 

Don’t hesitate. Agently has a powerful technology designed specifically for real estate agents. If you use their content, you are guaranteed to see sales! Head on over and check them out today to get started creating meaningful content and smashing your sales records.