Are you a real estate agent thinking about getting started on YouTube? It’s a great idea–marketing statistics from 2021 point to YouTube as the social media platform with the biggest reach among Millenials and Gen-Zers. Plus, 83% of YouTube marketers say the platform worked for their business! To get started on YouTube, just follow this handy YouTube startup checklist. You’ll be up and running in no time!
CREATING YOUR CHANNEL
- Create a YouTube channel (Select “Brand” channel instead of “Personal” channel).
- Optimize your YouTube channel by putting keywords in the channel’s name, meta tags, and (eventually) video titles. (Example: Jaime Resendiz – Dallas REALTOR®).
- Update your channel banner. You can do it yourself if you feel capable. Or, you can use Canva tools or hire a designer from Fiverr or a similar freelancing site.
- Fill out the “About” section fully to give viewers a way to learn more about you and contact you.
- Invite people to subscribe to your channel. You can use: ?sub_confirmation=1 at the end of your YouTube Channel URL to generate an auto-subscribe popup.
- Select your topic, ensuring it’s something with keywords that buyers and sellers will be searching for and care about.
- Add links to sites you want to share with your viewers. You can add up to 5 links.
MAKING YOUR VIDEOS
- Brainstorm video ideas you want to record and share on your YouTube channel.
- Optimize the video ideas by researching if people are even searching for the topic you want to make a video about.
- Title your video with something catchy and searchable. Use Tubebuddy to help you.
- Script the video word by word or simply using bullet points. Do whatever works best for you.
- Record your video. You can use your phone (in landscape view) or a video camera, whichever you prefer.
- Edit your video. You can use free software or Final Cut Pro (Mac)/Premiere (PC).
- Upload your video on YouTube! Be sure you title the video file the same way you plan to title the video on YouTube.
- Fill out the description of the video with a small summary of what to expect from the video, your contact information, and any landing pages or call to actions (CTAs) that you have.
- Add tags to the video describing what’s covered in it.
- Create a custom thumbnail that stands out and captures attention. Again, you can do it yourself, use Canva tools, or hire someone from Fiverr or a similar site.
- Link two other videos and your channel to the Endscreen.
- Link 5 Cards throughout the video.
- Add video to a playlist to help your users consume your content.
- Publish your video immediately by setting it to “Public” or “Schedule” to publish on a future date. Alternatively, you can set it to “Unlisted” so only you and anyone you share the link with can view it.
- Share your video on social media!
I hope this YouTube startup checklist helps you get started on YouTube without trouble! Once you get going, you won’t be disappointed.