It’s no secret that eXp Realty is growing quickly! Thousands of agents join every week, bringing the agent count to more than 89,000 as of this writing. But it’s not just solo agents joining either–in some cases, it’s groups of hundreds at a time. Lots of real estate brokerages are joining eXp Realty!
For example, we’ve seen several big brokerage teams join eXp in the last few years. These teams include big names like:
- Chuck Fazio, part of The Iconic Power Couple with his wife Angela, moved his 900-person team from Revelation Real Estate Arizona to eXp in 2020.
- Veronica Figueroa, former broker with Re/Max, moved her 36 agents and 14 staff members to eXp Realty in 2019.
- The Franklin Team, Houston real estate agents with huge success, moved their team of 31+ agents and 15 office staff to eXp in 2018.
- Jason Farris, former broker-owner of the Fres-Yes team in Fresno, moved most of his 55 agents to eXp in 2020.
- Kyle Whissel, former broker-owner of Whissel Realty in San Diego, moved his team of 40 agents and 15 staff members to eXp in 2018.
- Christopher Invidiata, founder of the Individiata Group formerly of Re/Max, brought his 35-year-old team of 21 agents to eXp in 2020.
- The Perry Group, one of the largest in Utah, brought 53 agents to eXp Realty in early 2021.
- Frank Gray, founder of Abby Realty in Houston, brought his fast-growing team of over 472 agents to eXp Realty in 2021.
So, why did all of these brokers and mega-team leaders bring their agents to eXp Realty? Let’s take a look at the main reasons many of them cite for the move.
6 Reasons Real Estate Brokerages are Joining eXp Realty
There are six main reasons why real estate brokerages are joining eXp Realty.
1. Leadership
It’s human nature to seek strong leadership, especially when things get tough. People are always looking for a leader who will remain calm, be decisive, seek counsel, and at the same time remain forward-thinking.
Great leaders are always learning and inspiring people to do better. They’ll be educating themselves through books, podcasts, and mastermind meetings to make sure they’re always understanding and meeting the needs of their followers. The key here is developing a strong mastery of the industry.
At eXp Realty, the highest leaders are always improving. For example, Glenn Sanford, founder and CEO, has earned several awards for his leadership achievements, including:
- HousingWire’s 2020 Vanguard Award, given annually to the 50 top executives in housing.
- Glassdoor’s 2018 Glassdoor Top CEO award.
- 2021 Entrepreneur of the Year award.
Jason Gesing, eXp Realty’s CEO, has won many awards as well, including:
- HousingWire’s 2021 Vanguard Award.
- 2021 RISMedia Newsmaker title as a “Luminary and iconic leader.”
The power of good leadership shines through in eXp Realty as it continues to grow despite the many challenges that have bombarded real estate in the last several years.
2. Technology
When it comes to real estate, it’s not just about having the right CRM. It’s also about knowing how to use it to automate your strategies and systems for a better business.
As agents, you need to be aware of the technology you have, know how to use it, and understand how it can help you grow your business. eXp Realty has some of the most advanced technology available, and it’s all set up to help agents use it to its fullest.
Some of the technology eXp provides includes:
- eXp Enterprise–the company dashboard and business hub.
- eXp World–the virtual office space.
- Skyslope–advanced transaction management.
- eXp Workplace–Facebook-created community platform.
- kvCORE–advanced real estate CRM.
- Introlend–in-house lending company.
- Utility Connect–platform to help agents and clients find cheap utilities.
- eXp 360 Tours–advanced virtual tour software.
eXp Realty has won multiple awards for its innovative strategies, including a high-ranking spot on Deloitte’s Technology Fast 500 fastest-growing companies and 2021 Inman Innovator of the Year for a Brokerage for revolutionary technology and an agent-centric approach.
Furthermore, eXp isn’t the only provider of technology for its agents. Part of the beauty of the eXp model is the opportunity agents have to join eXp with sponsors who can help them grow and succeed at the brokerage. Many great sponsors also provide their own advantages to new eXp agents.
For example, Agent First Group, which I founded, allows agents access to Agently, a resource featured by Inman as one of the best automated tools for real estate agents. Agently can help agents automate listing descriptions, social media content, Facebook Ads, and more from a single platform. Without doubt, it’s a huge technological benefit!
At eXp Realty, agents get new and innovative technology that helps them grow by making their job easier, not harder.
Brokers and team leads realize that by partnering with eXp, they no longer have to spend thousands of dollars on technology for their real estate agents. Thus, they can save hundreds of thousands of dollars over time!
3. Marketing
In this day and age, when you think of marketing, think of social media. Out of the five most visited websites in the world, three of them are social media sites. As a busy real estate agent, taking time for social media marketing may not be top of your list, but that is where the traffic is at.
When joining eXp Realty, agents get to partake of great marketing materials designed to help them reach a wider audience, or, in other words, get more business. These marketing options don’t just create flyers and brochures, they create content that will go out on the web and engage people.
As a leader in real estate, you want to use innovative marketing to promote your listings, your individual agents, and your team. At eXp Realty, you’ll have tons of marketing technology to choose from to make this process a bit simpler. Specifically, you can use:
- kvCORE CRM
- Nosy Neighbor lead generation
- Managed Google Pay Per Click Ads
- Facebook AI advertising and retargeting
- Making It Rain lead generation
- Google Display branded retargeting
- CORE automated social media posts, chatbots, property boosts, concierge services, and more
Hence, with eXp Realty, marketing can be done right for every agent, every time, with no extra hassle.
A full support staff, preferred vendors, and thousands of eXp agents have come together to curate marketing that works. This is extremely appealing to the brokerages, brokers, and team leads joining eXp Realty every week.
4. Coaching
To have a truly successful team that continues to grow, you have to provide great coaching and training opportunities. Providing agents with accountability and access to learning opportunities will make the brokerage far more successful in the long run.
eXp has plenty of training and coaching, but it adds another perk not seen anywhere else in real estate. That is the ICON program, which encourages top-producing agents to give back to the real estate community and help other eXp agents in order to earn stock rewards with eXp World Holdings.
In the ICON program, top producers are encouraged to teach classes and provide guidance to newer agents in return for additional EXPI stock. eXp is unique in the coaching department because whether you’re a broker or a team leader, there’s something for you.
You as the leader benefit WILDLY from other incredibly successful team leaders at eXp. However, you also benefit wildly from eXp’s training because you no longer have to do 100% of the training for all the agents you bring onto your team.
There are more than 60 hours of live training at eXp that the agents you recruit can tap into. This benefit allows team leaders to focus more of their efforts on the future rather than keep their hands on the day-to-day EVERY day.
5. Staff
Agents can’t do everything alone. They’re going to need support in some area, whether that be coordinating transactions, keeping up to date on compliance issues, handling paperwork, or figuring out technology.
This is why eXp Realty has over 1,000 staff members available to support agents. Indeed, there are eXp Realty teams dedicated to all kinds of issues, including:
- Technology support
- Accounting and Finance support
- Marketing and communication support
- Brokerage operation support
- Team services
- Transaction support
- An Agent Advisory Council
- And more!
When you join eXp Realty, you join a brokerage dedicated to supporting agents every step of the way, no matter the inconvenience. So, your agents will get the support they need from a third party who is an expert in their field. It’s a win-win for everyone!
Traditionally, there is a big overhead associated with hiring staff to cover costs such as hiring, training, equipping (computers, phones, etc.), and providing a commercial office space. This is all a support expense that doesn’t always translate to making money. Thus, many boutique brokerages can’t get to the sales volume required to maintain such overhead.
So, the staff and support alone is the real reason many brokerages and teams join eXp. They make the switch and they can almost instantly shed $50,000+ of monthly expenses and focus on the main thing–selling real estate!
6. Opportunities
All agents desire the opportunity for growth–it’s human nature. A thriving brokerage provides agents opportunities for that growth–and that’s one of the biggest reasons why real estate brokerages are joining eXp Realty.
eXp has tons of opportunities for growth and earnings. Agents are encouraged to teach classes in eXp World. They are also empowered to build their own revenue share by acting as a sponsor and leader for new agents. This is how many real estate agents at eXp have become financially free without having to pay for expensive franchises.
Agents can also become part owners in the company by completing transactions, leading at ICON events, and helping new agents join.
Most brokerages and teams that join eXp quickly scale their businesses beyond what they had built on their own. The training, support, stock, revenue share, and just the way that eXp has been built has allowed for these industry leaders to go further, faster!
Joining eXp Realty as a Brokerage
Many brokerages have already made the decision to join eXp Realty. These brokerages see the benefits of powerful leadership, extensive technology, marketing resources, advanced coaching, available staff members, and multiple growth opportunities.
We at Agent First Group have talked to many brokerages about the transition and have run the numbers to demonstrate what’s possible at eXp. Once most of the brokerages and teams see the opportunity in context, it’s only a matter of time before they join. We’ve had small and large groups join seamlessly. If you’d like for us to run the numbers for you, so you can see why real estate brokerages are joining eXp Realty, just let us know.