The main business of real estate agents is generating leads. If you don’t have leads, you don’t have work to do and you don’t have any money coming in. It’s crucial to find good real estate leads if you’re going to make it in the business!
Thankfully, generating free leads isn’t actually hard. You don’t have to pay to buy leads, you can find them yourself with a few simple steps! Here are some easy and quick ways to earn buyer leads and seller leads on your own.
1. Agent to Agent Referrals
It’s incredibly effective to connect with other local agents to generate referrals. You should attend industry events and build relationships with agents whom you work with on transactions. By doing so, you can generate leads if they meet someone whom they need to refer out.
You can also get to know other agents and offer to host open houses for them. This will allow you to network with other buyers on the market, and since all buyers at an open house can’t buy the same house, you can reach out to those who don’t take the home with other options.
2. Social Media Marketing (Via Video)
Social media marketing has always been powerful. These days, creating videos (shorter than 60 seconds and filmed vertically so they show up well on a phone) is a great way to generate favor on any social media platform.
Determine some helpful information that you can share with buyers and sellers that will help them sell or purchase a home. Then, create a short video highlighting the important information you want to share. Truly valuable information is certain to attract views.
Once they view your video, you’ll find plenty of people reaching out to you to ask if you’d be willing to work with them. They’ve seen your video, found valuable information, and learned to trust you, so they’re already ready to take that next step and work with you!
3. Repeat Clients and Referrals
Treat your clients with respect. Share valuable information, educate them throughout the process, call them to follow up, and answer their questions to the best of your ability. If you can do that, you’ll probably please them enough that they’re willing to repeat their work with you.
Keeping in touch with them through a periodic drip campaign or frequent phone calls will also ensure that you remain in the top of their mind when a friend asks for a referral or when they decide it’s time to move again.
Provide every client with excellent service and stay in touch. If you do, there’s no way to avoid getting some great repeat clients and referral leads!
Simple Buyer and Seller Leads
It’s as easy as that. Provide valuable service to your clients, valuable information in video form, and valuable relationships to other agents. If you do, you can easily and quickly generate valuable leads to help your real estate business truly thrive!