Real estate agents who aren’t on YouTube are missing out on a massive opportunity for lead generation. More than 2.1 billion people (Statista, 2022) are on YouTube every month, and many are viewing real estate videos.
70% of homebuyers watch videos when they’re researching a property. This means that you need to post videos on YouTube to avoid losing out on many potential buyers!
With such massive potential for real estate lead generation, it’s no wonder that so many agents are taking advantage of this platform. But if you’re not using YouTube to generate leads, you’re missing out on an opportunity to grow your business exponentially.
We’ve put together a list of 7 reasons why real estate agents should be on YouTube for real estate lead generation:
1. YouTube’s Incredible Reach
Almost 122 million people watch videos on YouTube every day. It has more users than Twitter, Facebook, Snapchat, and Instagram combined! In addition, over half of all millennials watch YouTube each month. This platform is an absolute no-brainer if you’re trying to reach people interested in buying or selling real estate. You have access to many eyeballs looking for information on home buying and home selling.
2. Lack of Competition
Currently, there are only a handful of real estate agents on YouTube—which means that you can easily stand out from the crowd by creating compelling content that will help convert leads into clients. The best part? You don’t even have to be a fantastic video creator—create short videos that share helpful tips related to buying or selling real estate so that people can learn from them!
It’s a blue ocean right now! You can dominate in ANY market you find yourself in right now.
3. Reach the ideal client while you sleep
YouTube allows you to create videos that can be published and shared anytime to reach your ideal client 24/7. You don’t have to get up early or stay up late to obtain exposure—you can publish whenever you want and let the video do its thing while you go about your day.
You provide convenience for your viewers as they can see you on THEIR time! After watching your content, they reach out to you at their convenience and when ready to move forward with you. It’s such an easy conversion!
4. Zero cost to publish
You read that right: zero cost! With YouTube’s free publishing tools and ad-free environment, there’s no reason not to get started today! And if you have other social media accounts that have paid for advertising before—like Facebook or Instagram—you probably know that these platforms can get expensive quickly. With free video hosting on YouTube, no matter how many views or subscribers you get, it’ll never cost you anything extra. There are no costs associated with publishing in the digital realm—all it takes is a phone and a wifi connection (or editing software like Adobe Premiere Pro). It’s easy!
5. Growth compounds incredibly fast
Once you start uploading videos on YouTube, they will begin to generate views. The more views your video receives, the more traffic it attracts and the faster it organically grows. As your video grows in popularity, it will attract more viewers who may also be interested in your services or products, leading to new leads for your business!
Of course, how you accelerate your growth is by publishing more and more videos! This will allow you to scale faster.
6. You control the asset.
With YouTube, you can own your channel and leverage it as you want. If you’re going to attrach more buyers…well, you make more content that appeals to buyers. If you want more sellers, again, make content for sellers.
The beauty is that you can control your destiny here, and it works even when you don’t. Take Zillow as an example. What happens when you stop paying for leads? The leads end… but with YouTube, when you stop publishing, the leads keep coming!
7. You build authority and trust for higher client conversions.
It takes incredible courage to publish on video because you’re putting yourself on the line. However, you’re seen as the expert! You were so comfortable with your information that you were willing to share it with the world via video! This is what the viewer sees! In their mind, they think that because you’re on YouTube, you’re credible and know what you’re talking about. Regardless if that’s true or not… Perception is reality, in any case!
Bottomline
YouTube is the next hot strategy for real estate lead generation. You can do everything from simple video blogging property/city tours to education videos and testimonials. You can also add a CTA with a link in the description underneath your video. This leads the prospect back to your website, where they can browse listings, get valuable information and contact you.
Get started on YouTube today! Reach out to find out how.