If you’re in the real estate agent world, you’ve likely heard a bit about why you should have a professional email signature to showcase who you are and what you do. Email signatures for agents are just another part of a great marketing strategy. And if you know anything about marketing, you know it’s got a lot to do with connection.
Email signatures for agents provide essential connection to your audience. A good email signature will contain:
- An image of you so your readers know what you look like and can connect with you visually.
- Of course, your name and title.
- Your work address, if relevant.
- Your email address (so they can get directly back to you without having to scroll up and search for your address).
- A link to your website.
- Your phone number, fax number if you have it, and other ways to connect with you.
- Social buttons linked to all your social media platforms.
- Your company name, logo, and relevant company links or your agent services.
These elements will provide email readers with the information they need to understand who you are, why you’re emailing them, and what you can help them with.
Why Do you Need an Email Signature?
Well, we just established that an email signature creates connection. Now, let’s dig a little deeper into why an email signature specifically can help you as a real estate agent grow your business.
1. Branding
Every business needs a brand to distinguish it from everyone else found on the internet. Online marketing is a challenging job, and there are so many steps to creating a strong branding presence and developing a cross-platform marketing strategy. You’ll want to have a website, a blog, a YouTube channel, an email list, social media, possibly a podcast, and likely more to really win at online marketing.
Email signatures help agents like you with online marketing by placing your personal brand on every email. Whether clients come to you via your website, your social media, or a Google review, when they get that welcome email, they will see your brand. The email signature will reflect who you are by connecting you to the brand presence you’ve created on every other online platform.
2. Professionalism
An email signature proves that you take your job seriously. The average business professional sends 40 emails a day. On every one of those emails, you can show yourself a professional businessperson by indicating that your business is your life.
If you send all your emails from a personal email address, people may be skeptical that you’re actually part of a legitimate business. Providing a signature shows them that you have an online presence where they can find out more about you.
3. Convenient Connections
If people have read all the way to the signature line of your email, they’re probably at least somewhat interested in what you have to say. But they may not be totally convinced if they’ve never interacted with or seen you before. That’s why adding an image is so important–it provides people the chance to connect with visual information, something extremely important in today’s digital information culture.
Providing social links, website links, and personal information in a signature line offers people an easy way to connect with you. They can easily jump on your Instagram or Facebook and see what you post. They can peruse your website and see who you are and what you do. Or they can call your phone number to get more information if they’re ready to move ahead with your services. All those areas of connection can be provided in a single signature!
How to Create an Email Signature for Agents
By now, you understand why you need an email signature. But how do you go about creating one? Adding photos and social widgets can be challenging for those of us who aren’t super tech-savvy. Thankfully, there are several ways you can get an email signature done for you!
Here are the steps to create an email signature:
- Create a professional email. The best way to do this is probably to buy a domain on GoDaddy and create your own email address @yourbusiness.
- Create a FREE professional signature. Head over to Box Brownie. Box Brownie is a free service with professional email signature templates. You can easily choose a template and build it out with your own information.
- If you’re interested in paying for some extra modifications and specifications, head over to Fiverr. Just search for “html signature” and select the price you like. Most of the options on Fiverr are pretty cheap (around $5, plus a $2 servicing fee for Fiverr).
- Install the email signature on your email. Each email service has a slightly different way of installing an email signature. Click on the links below to find out how to create a signature on your email:
Using Your Free Email Signature
Once you’ve got that email signature set up, you’ll be well on your way to establishing connection with every email you send. You’ll be able to attract users to your website and social accounts without sounding too pushy. It’s as simple as that!