kvCORE is one of the most powerful real estate CRM platforms out there. As a real estate agent, you understand that your database IS your entire business. So why would you not use the best tool there is to manage the lifeblood of your business? In the following paragraphs, I’ll show you what a CRM is, why kvCORE is the one you need, and how kvCORE can be used to generate leads and how it will make you money with various strategies generating thousands in commissions.
What is a CRM?
CRM stands for Customer Relationship Management. It’s basically a software that helps you keep track of the client generation, helps you nurture your contacts, and ultimately helps you convert more sales.
You can use a CRM to streamline all your chat options (email, text, online chat, etc.) in one space so you don’t get confused, disorganized, or flat-out forget.
Why Do You Need a CRM?
As a real estate agent, you’re constantly looking for leads. You need people to want to work with you for your business to run the way it needs to.
One of the hardest parts of finding leads is attracting them on online spaces. You probably don’t know who reads your social media posts or visits your website looking for answers. And not every one of those people will actually end up needing your service.
A CRM is a great way to track the people who genuinely need your help, who come to your site, fill out a form, or give you a call. With a CRM, you can get back in touch with the people who genuinely want your service instead of people who won’t actually get you anywhere.
How To Use kvCORE To Generate Leads
kvCORE is a top-performing CRM for real estate agents. There are multiple ways that it helps agents do their best work in lead generation.
1. IDX Website
What It Is
With an IDX (Internet Data Exchange) website, you can display homes directly from the MLS (Multiple Listing Service) on your website. These homes may or may not be listed by your brokerage, which means you have more options for providing homes for clients even if the homes don’t belong to you and your company. Also, you provide your website visitors a more accurate depiction of homes available than third party websites like Zillow, Trulia, etc
How To Get Leads
Clients are always looking for homes from the MLS that fit their needs. By providing direct access to the MLS, clients will visit your website, find the home they love and reach out to you because your contact information will be all over that website.
2. Squeeze Pages
What They Are
Squeeze pages are basically just pages with a single contact/email form for clients to fill out. These pages are home search pages that squeeze traffic into leads by inviting them to offer contact information in exchange for something of value (list of homes coming soon, list of homes with a pool, etc). kvCORE lets you build these pages with just a few clicks and distribute them on your online websites.
How To Get Leads
The best way to use kvCORE technology to gather leads from squeeze pages is to offer something in return for contact information. In this case, your best bet would be to offer a personalized saved search in exchange for contact information. That way, you can reach out with personalized home options whenever they end up on the market.
3. Landing Pages
What They Are
A landing page is a page on your website where customers go when they click on a link in an advertisement. Landing pages are simple, and with kvCORE, they’re eminently customizable. You can create whatever page you want for any kind of campaign, even if it’s a different page for different campaigns. Landing pages are designed to present your business and offer the most value in a single space.
How To Get Leads
Create an ad with a useful tool (such as a calculator to help people calculate “How Much Can I Afford for a New Home?”) and put ads out. Then design a landing page where people grant you contact information in exchange for using the calculator. This is a simple and easy way to provide clients value for their information. A huge benefit with this strategy is that any leads that come through your landing pages automatically go into your CRM.
4. Smart Phone Numbers
What They Are
You can use kvCORE to send out mass text from your own smartphone. All you have to do is provide your phone number on home websites and other online spaces so people can text it. Then, kvCORE’s system will provide a reply appropriate to the message.
How To Get Leads
On each home you list, place the option for them to text you the address (e.g. 123 Main) and get further information on that particular home. In that way, you can get their phone number but will still be providing them the value they’re willing to contact you for.
5. Single Property Website
What It Is
A single property website is a site designed specifically for a single home. Rather than having multiple tabs and homes, this site will be devoted entirely to one house. With kvCORE, you can optimize it to generate leads.
How To Get Leads
Create a website for each listing on your MLS. When people try to visit the site to find more information, require them to provide contact information to unlock the whole site. Be sure to give them a reasonable amount of information, though, so they don’t get irritated and leave. Tantalize them enough that they’re willing to fill out the contact form.
6. Craigslist Postings
What They Are
With kvCORE, you can generate leads when you create a one-click post that will go straight to Craigslist. A lot of people go on Craigslist to find cheaper and more convenient homes than might show up on Zillow or other third party websites.
How To Get Leads
Simply create a Craigslist posting with kvCORE and invite people to call or email to find out more. It’s one of the simplest and easiest ways to get contact information from people who are truly in need of a home.
Start Using kvCORE To Get Leads
You can use kvCORE for free (included in your brokerage fees) by joining eXp Realty. Reach out to me if you’d like more information about this fantastic CRM and brokerage.