Content marketing for agents can be a bit of a challenge. If you’re not sure in which direction to take your real estate marketing or don’t know what type of content you should create to attract buyers and sellers, you’re not alone.
Thankfully, content marketing for agents is actually pretty simple. If you break it down right, you should be able to jump into it and reach success in no time. Here’s how content marketing should look for real estate agents and how you can direct your focus to get the best results.
The ONLY Thing That Matters for Real Estate Content
It really is this simple. The one and only thing that matters when it comes to creating the real estate content that gets results is this: INFORM.
That is literally it. You may hear this presented in a number of different ways (“provide value,” “inform,” “educate,” etc.), but it really means nothing more than offering your viewers the right kind of information.
At the end of the day, what this means is that you share something with your audience that helps them grasp a better understanding of how to buy or sell a home. It doesn’t have to be complicated—you, as the real estate expert, have information that the market of buyers and sellers is dying to know!
If you want to stand above the competition, you have to be willing to provide the information that people are craving. When you provide the right value, you WILL grow and generate more business—but it has to be the value people are looking for.
The Results of Good Information
When you inform your audience by sharing the information they want, you will:
- Become the go-to agent for everyone who watches your content and sees value in it.
- Be seen as the authority in your sphere of real estate.
- Earn leads who are seeking advice.
- Earn shares from your audience who want their friends to learn from you too.
- Create a more educated consumer whom you in turn will love working with in the future.
So, how do you determine what content has value and will help you see these results? It’s pretty simple. Take a step back from the things you already know and ask yourself: “What does my next client need to know?”
When you know the answer, simply share it in the form of a video, post, graphic, or whatever other medium you prefer. It’s that easy!
So, are you ready to win at real estate content marketing? The only thing you need is to provide the value and information that your clients need! What are you waiting for? Go out there and get started today!