You have to be on YouTube if you’re a real estate agent looking for leads. There’s really just no way around it anymore. Somehow, somewhere, you must be creating videos for real estate business…and YouTube is the number one place to create videos for marketing purposes.
Let’s dive into the top 7 reasons I believe real estate agents should use YouTube for real estate lead generation.
1. YouTube has Incredible Reach
As you may already know, YouTube is the second-most used search engine after Google. There are more than 2 billion active users on YouTube and 51% of those users visit YouTube every single day. Plus, YouTube is active in over 100 countries around the world.
There’s no escaping the fact that YouTube is, by far, one of the most powerful online platforms for engaging with a wide and diverse audience. YouTube has also developed some pretty intelligent algorithms that know how to connect viewers with the videos they most want to see.
2. There Is a Lack of Competition
Sure, YouTube is incredibly popular. However, there really aren’t that many real estate agents using it. And, more importantly, there aren’t that many real estate agents in your area who are using YouTube.
Real estate agents have tons of ways to market, from cold calling to door knocking to social media. A majority of agents are NOT focused on creating YouTube content. Most are more concerned with other marketing tactics that they feel are more lucrative or that provide more immediate results.
If you create niche content directly addressed to people in your city/town/neighborhood, you won’t find a lot of competition. You just don’t want to make generic videos that offer no unique value to viewers. If you can create valuable content that targets a specific, local audience, you have a huge chance of success.
3. You Can Reach the Ideal Client While You Sleep
The great thing about YouTube is that once you post your video, it’s there pretty much forever. YouTube’s algorithm will keep suggesting it to viewers who might be interested based on their location and watch history, and that process doesn’t stop.
Once you post a video, you may get people contacting you about it for months or years after you’ve posted it. YouTube quite literally works while you sleep, reaching people around the world with your content. Using YouTube is truly a strategy that will help you market while you’re sleeping so that while you may take a break, your brand never does.
4. There’s Zero Cost to Publish
You don’t have to pay YouTube to post a video. There may come a point when you want to pay an editor or someone to help you create more polished content. However, if you just want to start marketing and get your name out there, using YouTube is 100% free.
In fact there was a point in time where I personally published one video per day for 2 years straight!
5. Growth Compounds Incredibly Quickly
Once you get a few videos out there on YouTube, you can start growing incredibly quickly! As mentioned, YouTube has some pretty advanced algorithms that can help you get views. And the more views you get, the more people will see your video pop up in their feed!
It’s not unusual to go from zero views to hundreds of thousands of views in just months if you use YouTube correctly! You just have to post consistently and make sure you’re providing valuable content and you will earn views incredibly quickly.
6. YouTube is an Asset that You Control
YouTube is a space where you can provide useful, valuable content for your audience. Your channel can become a gold mine of real estate information that everyone wants to know, from local market hot spots to real estate market updates to tips on how to get a mortgage or sell a home for the most money.
YouTube can become an asset for your audience, and, in turn, for you. The more valuable content you have out there, the more people you’ll get following you. And the more followers you get, the more money you’ll earn from leads who ask for your help to buy, sell, or invest in real estate.
You choose what you put out on YouTube and, thereby, choose what you get back from your audience.
7. You Build Trust and Authority for Higher Conversions
It’s pretty well-established that watching someone online or on a video encourages connection. If you watch someone online or in a movie/show often enough, you begin to feel that you know them even if you’ve never met them in person.
If you’re consistently and regularly posting videos on YouTube, garnering trust and connection is pretty much guaranteed. And if you give your audience real, valuable lessons that they can apply to their lives, you’ll establish yourself as an authority in your space.
The more people out there who trust you and feel convinced of your authority, the more people will come to you for help when the time is right for them to pursue a real estate endeavor, whether that be buying, selling, or even investing.
Getting Started with YouTube
It’s easy to start using YouTube for real estate lead generation. All you really need is a cell phone and a valuable content idea that will help your desired audience!
If you want a simple and quick process to help you get started, check out this YouTube Blueprint for Real Estate Agents. With a few hours of your time and a little dedication, you can get started on building your client base and generating leads from YouTube in no time!