Talk to the real estate agents in my group and you’ll find that there are a few things a YouTube marketing strategy does regularly:
- Helps agents like Jared Hill save 5+ hours per week on daily agent activities.
- Helps agents like Franco land 30 weekly appointments after a mere two years active on YouTube.
- Helps agents like Zak become top producers and close 6 transactions in one month alone after barely a year on YouTube.
I’m telling you, if you plan to be in the real estate business for the next 5 years, you must be on YouTube. In fact, I will make the case that being on YouTube is no longer just a luxury for agents…it’s become a necessity.
Why Use YouTube for Real Estate
Let’s just look at a few reasons why creating a YouTube marketing strategy is essential for any real estate agent who really wants to get ahead.
1. 80% of Online Content Consumed is Video
The truth is, people like watching videos more than reading long blog articles, considering social media posts, or even viewing images. Videos are the most commonly consumed piece of content online today and that statistic is not likely to change.
3. YouTube Is the Second-Most Visited Website Worldwide
Following Google, YouTube is the most commonly searched website for all kinds of questions. In fact, most people spend at least 20 minutes on YouTube during an average visit, whether they’re looking for something specific or just browsing.
With longer visit durations and a lower bounce rate than even Google, YouTube has a pretty incredible reach. If your videos are on there, your chances of discovery are incredibly high.
3. Your Clients are Looking for Answers Here
All those FAQs that clients ask you in person? They almost definitely asked the internet first…and YouTube, as mentioned, is the second-most popular search website in the world. Your clients are searching for answers to their questions on YouTube. There’s no doubt about it.
4. YouTube Improves Your Visibility On Google
Google and YouTube are connected and are the top two search engines in the world. If you have a major presence on YouTube, you’re likely to show up in Google results as well! That way, anyone who prefers videos to answer their questions can choose your video to help.
5. There is No Limit To the Amount of Video Content
You can create as many videos as you want! There is nothing that’s going to limit you. The more videos you create, the greater your exposure. At least one of your videos is eventually bound to find the spotlight!
You can create huge libraries of content to catch online traffic AND to share with clients or anyone else who is asking you questions and needs the detailed answer that you’ve already recorded for YouTube.
6. It’s Free
You don’t have to pay a cent to create and publish videos on YouTube. Sure, you may pay for editing services and the like, but you don’t have to! YouTube is completely free and it’s an easy way to get traffic from those who are looking for FREE educational recourses.
7. It Works While You Sleep
You’ll get views on your YouTube videos at all hours of the day and night. In fact, you’ll find that lots of people are contacting you while you’re in bed, leaving you with tons of leads the second you wake up from a deep, restful sleep! Who wouldn’t want to make money while they’re laying in bed doing nothing?
8. There is Little competition
Right now, there is PLENTY of room for you to get on YouTube. While there are many agents starting up channels, there are still relatively few compared to the HUGE audience that is out there. Besides, if you offer valuable content in YOUR area, you’re still bound to reach plenty of people.
Keep in mind, though, that this may not last forever. More and more agents are joining YouTube every day. If you’re not careful, you may get lost in the crowd. Get started NOW to stay ahead.
9. Your Audience Self-Identifies as Leads
When people are out there searching “how to buy a house in Dallas, Texas,” you can be pretty sure that they want exactly that—to buy a house in Dallas. Instead of you out there searching for leads who may not actually be ready to buy, you’ll have people coming to you who KNOW they’re ready.
10. You’ll Have Content To Repurpose
These days, video can be distributed everywhere. You can republish short videos on social media channels or send them out to your email list. This is a very simple and effective way to reach an even wider audience by simply publishing on one medium (YouTube) and sharing that resource as far and wide as you can.
In addition, you can cut clips from your videos and turn them into reels. You can take quotes from your video and make them quick social media posts. You can even use the script from your video and transform it into a blog post! YouTube content is incredibly versatile.
11. Build Your Brand – Demonstrate Authority
YouTube allows you to create a branded image of who you are as a real estate agent. Whatever niche you choose to specialize in, you can make TONS of YouTube content directed at demonstrating your authority in that area and making YOU the recognized name in that sphere.
When you create a brand and authority around a topic, so many more people will find you and decide that they want to work with you because you appear trustworthy and knowledgeable.
A Successful YouTube Marketing Strategy Does Wonders
YouTube is the ultimate way to leverage your time, money, and resources. If you do it right, you’ll get an incredible influx of genuine leads who trust you and want you to help them with their real estate needs!
Are you on YouTube? If you’d like an audit of your channel, just let me know and I’ll provide you with a personalized and comprehensive audit of your YouTube channel. I’d love to help you reach the success I know is possible with the right YouTube marketing strategy for real estate!