Real estate agents are doubling their business with just a few minor adjustments to their day-to-day, simply by leveraging easy to use technology. If you’re an agent hoping to make more money this year, you do not want to ignore these top three ways that agents are using technology to double their real estate transactions, regardless of experience!
Three Ways To Double Your Real Estate Transactions This Year
Let’s consider the three main ways agents are leveraging technology to create more transactions at scale and make more money.
1) Appointment Setting
To set this up, imagine you’re going to the doctor’s office today. You schedule your appointment ahead of time, then show up at the office 5-10 minutes before the appointed time. As soon as you get there, the office lady hands you a clipboard so you can, once again, fill out your medical history.
After 10-20 minutes, a nurse pops in and calls you out so they can take your vitals. Then, you’re placed in a room to wait for about 30 minutes until the doctor finally shows up.
Once there, they’re going to ask you 2 or 3 questions, give you a quick once-over, get you a prescription or offer instructions if necessary, then head out. In most cases, you’re only going to see the doctor for about 10 minutes in total!
As real estate agents, we can learn a thing or two from how doctor appointments run. I’m not saying to do things exactly like doctors do—we all know the medical industry needs to improve. But there are a few practical tips that we can take from this common situation that could help us double our real estate transactions.
We often find ourselves trying to do everything and talk to everyone, which eventually leads to us getting buried under the opportunity we thought was so amazing. To be more effective agents, we need to take a page from the doctor’s book.
We need to manage our time and resources better to create more efficient and effective appointments. Use a doctor’s tactics of setting up appointments in advance, asking you prequalifying questions (i.e., your medical history), and leveraging your internal team (Virtual Assistants) to save time.
Prepare for Appointments Ahead of Time
Here are a few questions to ask yourself as you prepare to set appointments.
- How are you qualifying your leads?
- Are you asking leads any questions before you hop on the phone or meet in person? When you commit to a call and/or meeting, you’re committing to at least 30 minutes of your day. This is a serious amount of time, especially if you have 3-4 people to speak to that day.
- How are you setting up appointments?
- Do you have a system that will get people onto YOUR schedule? Don’t use the dreaded email chain of back-and-forth “What time works for you?” questions. Be proactive and provide an easy way to schedule appointments on an online calendar like Calendly.
- How are you conducting appointments?
- Do you know what you’re going to ask before you get there? Are you prepared for eventual questions? Do you know WHY you’re meeting and have a clear goal you want to accomplish?
Example
For example, Franco, one of our highly successful YouTube agents, can easily bring in 200 leads per week. However, most of these leads would be people with lots of questions but no real desire to actually take a step toward buying or selling their home.
So, to avoid unnecessary meetings that waste time, we have helped Franco put filters in place via an intake form, a schedule, and some pre-screening questions. That way, by the time he actually engages in conversation with a lead, he knows these people are ready to move…and that out of his 30 booked appointments, more than 20 are going to end with a lead who makes a move.
To help you create more efficient appointments and double those real estate transactions, try leveraging these technological tools:
- Calendly to set appointments
- Google Forms to intake data (e.g., input the answers leads give to your intake questions about their readiness to buy a home, etc. in an organized spot)
- Email Autoresponder to help you Follow-Up quickly without having to be in the office 24/7
Now the second way that our real estate agents that are doubling their business via technology and leverage is by artificial intelligence.
2) Artificial Intelligence
The final mile of delivery has long been the most expensive part of the fulfillment and shipping process. In fact, that last mile can take up over 50% of a business’s total supply chain spend! That means when you pay for shipping, around 50% of your money pays for the trip from the distribution center to the final destination…NOT for the 18-wheelers you’re avoiding on the highway.
In your business, I want you to be that final mile! That means you should be the person that a lead sees, the one “delivering the package,” as it were. But to get there, I want you to leverage artificial intelligence (AI) robots like ChatGPT and Bard as your 18-wheelers, the tools that move the delivery the longest distance.
Here’s how that could play out. Instead of spending 30 minutes writing the ‘perfect email’ explaining why your seller’s home has not sold, you can type a few bullet points into ChatGPT and have it generate the bulk of the email text.
Then, you can use the email text the AI spits out, refine it, and send it…but it’s still the “final mile,” the one thing that your client sees, allowing you to make more money by providing them the value up front.
You can use this same tactic to help you write blogs, video scripts, and social media posts. That way, you don’t need to waste time and energy trying to do everything from scratch!
Example
This tactic has helped Kim, one of our amazing AFG (Agent First Group) agents, become omnipresent on social media. For years, she focused mostly on the phone, pretty much remaining absent from social media. Now, she uses ChatGPT to write 95% of her social media posts and her engagement has gone up 500%!
You can get the same type of results and double those real estate transactions by leveraging the tools you have to save time and increase your presence online.
3) Workflow Videos
I owe so much to two clients I worked for right at the start of my career. I was helping both George and Maria with real estate transactions. However, I didn’t entirely know what I was doing at the time and both George and Maria had so many questions!
So, I would have a conversation with George one day, then turn around and have the same one with Maria the next day. One of them would ask me a question, then I would have to invest an hour or so to find the answer that, as a new agent, I wasn’t sure of yet.
Now, this is not to say anything bad about George and Maria! I owe them so much because it was their questions that first gave me the idea to create videos that would answer these questions so I could send a video to each client and avoid having to repeat conversations. And, as you can see, I have now made YouTube a main pillar of my business!
Now, every time I talk to an agent looking to buy some time back, I have them start by creating workflow videos.
So, an agent will sit down in front of the camera with a script detailing the answer to common questions clients may have, whether that’s about how to sell, how to buy, how to invest, what to expect in a contract, what to do on closing day…well, you get the idea.
Then, the agent saves that video to their YouTube channel or website and sends it along to clients every time that specific question comes up. This alone can save so much time and make things so much clearer for clients!
Example
For example, another of our amazing agents at AFG, Jared, chose to integrate a series of workflow videos into his business. Now, Jared has earned back 10+ hours each week to use as he deems fit in his business or personal life!
And that’s JUST time saved on normal business…we’re not even talking about the amount of business he gets from putting those videos on YouTube and attracting NEW clients with them!
So, if you’re an agent looking to take your career to the next level and double your business, don’t miss out on the chance to create videos and leverage the major distribution points of YouTube, social media, and your website to get videos out and bring clients in.
Double Your Transactions in Real Estate
If I’m coaching an agent that wants to grow but is seeing their day completely taken up by trying to get ahead, I have them start implementing these 3 strategies to help them save time but STILL move their business forward.
If you’re ready to make more money from your real estate career and double those transactions, jump in and start leveraging the technology you have to create a better career! You’ll be glad you did.