You can improve your real estate content with one very simple hack—start talking to individuals.
Have you ever seen “Talladega Nights”? There’s a great scene where Ricky Bobby, the driver, is in an interview and keeps getting distracted because he has no idea what to do with his hands. If you don’t know what I’m talking about, you have to watch this 👉 https://youtu.be/YZtiDJqVYwk?si=j_qYkSyLMAZ1U2g9.
I bring this up because, as you’re creating video content for your real estate business, you may find yourself lost trying to figure out what to say, how to stand, where to look, what to do with YOUR hands, etc.
I get it. It’s awkward to talk to a camera because no one is there to react to what you’re saying. A huge portion of communication is nonverbal, gained from body language and facial expressions. If you don’t see anyone while you’re talking, how do you know what they think? And how can you be sure your body language is matching up to your words?
Here is one valuable tip that will significantly improve your video content and your camera presence. Ultimately, this will help you connect more effectively with your audience.
How To Create Better Real Estate Content
In your next video, address your audience as individuals rather than as a collective group.
Simply using “You” to address your audience can make a world of difference in how you feel and look while creating your content. Here are a few ways to direct your comments toward the audience and bring them close to your message.
- YOU really need to know this. By speaking directly to your viewers, you create a personal connection and make them feel that you are addressing their specific needs and interests. It’s as if you ran into them on the street, noticed they needed help, and stopped to help them!
- YOU do not want to miss this. Use this phrase and mindset to emphasize that your content is valuable to whoever is viewing it. If they hear you say they don’t want to miss it, they will believe you.
- YOU can do this. Foster a sense of empowerment in your audience just as you would if you were providing personalized guidance and motivation to a friend, child, or mentee.
Not only does this approach boost your confidence as a presenter, but it also enhances the viewing experience. Speaking to the individual, rather than speaking about an abstract group like “PEOPLE” or “MOST FOLKS” creates a genuine and engaging connection.
People will get bored if you’re simply presenting something that “most people” need. It’s only when you can show them that THEY need it that your content will become relevant and important to them.
This approach changed the game for me, allowing me to improve my real estate content immediately! I hope that it can do the same for you. If you need more advice and help in creating an effective YouTube marketing channel, reach out to my team. We’d be glad to help you create, edit, and publish your content!