Do you know the best 3 real estate videos you should make on your YouTube channel if want to generate actual leads from YouTube? If not, you’re in luck! There are 3 videos we use on all our channels that regularly bring a major influx of YouTube real estate leads!
It doesn’t matter what’s happening in the real estate market or where in the country the channel is focused on. No external factors really come into play because we know that if we successfully publish these three videos on a YouTube channel, we WILL get real estate clients.
In fact, for many of our real estate channels, we see these 3 videos generating up to 80% of our real estate leads! Yes…they are that big of a deal!
So let’s dig in—let’s see what the best real estate videos are, why they work, and how you can record them and get those leads.
1) The “Everything You Need to Know About [CITY]” Video
Whatever your home city is, you can create a video that showcases “everything you need to know” information that your audience will appreciate. This type of video helps you establish credibility and authority with your audience.
Before moving to a new city, people like to learn a little about it…just as you might watch a video explaining a surgical procedure before you undergo it. You want to know what you’re getting into!
As you’re creating this video, be sure to touch on both the good and the bad. People want honesty, not a sugar-coated sales pitch. Use resources like Niche, City-Data, Google Maps, Wikipedia, Greatschools, Payscale, and the city’s official website to collect data, find out what people say about living in your city, and explore its history.
Then, put all that information together in a cohesive and comprehensive video that will help viewers understand what it’s REALLY like to live in your city, from start to finish.
2) The “Cost of Living in [CITY]” Video
This type of video is incredibly important for people who are analytical in nature or for those who are considering relocating.
As people search for a new home in a new city or state, their main goal is to COMPARE. They need to know how the money they are making or going to make compares with the cost of living in whatever city they’d move to.
As we all know, for example, the cost of living in New York City is VASTLY different from the cost of living somewhere like Lincoln, Nebraska.
Use resources like Area Vibes, Best Places, Living Cost, Numbeo, Payscale, and Salary to explore average prices around items like housing, taxes, groceries, gas, utilities, and other items that everyone is going to have to pay for no matter where they live.
You may want to suggest an average salary that people in your city usually make to maintain a comfortable standard of living. And don’t forget to mention up-front housing costs…that will give you a great tie-in for bringing up your own services.
3) The “What You MUST Know Before Moving to [CITY]” Video
This type of video is crucial for people who are intense about their research. It’s also great for those who are relocating and need this insider information quickly so they can get up to speed on the city before they move.
In other words, this video helps establish value quickly. The imperative title creates a FOMO (fear of missing out) effect, creating a sense of urgency in the audience that leads to more views and leads.
Use resources such as Area Vibes, Best Places, Living Cost, Numbeo, Payscale, Salary, Zillow, Redfin, Great Schools, Wikipedia, and your official city website to gather data. You’ll want to highlight topics such as culture, nightlife (or lack thereof), popular activities, population, traffic, overall vibe, climate, home options, schools, etc.
Make this video pretty comprehensive—people researching this topic and watching this type of video are serious about making a move and really want to know what’s happening in your city before they take that big leap!
Creating the Best YouTube Real Estate Videos for Leads
Let me tell you right now—these videos are absolutely changing lives! And the fun part is that they can do the same for you. I’m not trying to sell you something here, I’m honestly giving you the “answers to the test,” as it were. Make these videos and you WILL see results.
We’ve already seen this work for hundreds of our agents, so we know they will work for you too.
Now, if you want to cut down on about 90% of the work here, our team can provide you the scripts, edit your videos, design your thumbnails, manage your entire YouTube channel, and more! Again, this is optional…I’m just sharing one way you can get more leads while investing less time.
When you join our program, we will:
- Edit and optimize unlimited videos for you
- Give you the personalized playbook for your business in your market
- Provide weekly masterminds
- Offer weekly video suggestions
- Share weekly video tips
If you’d like to learn more, reach out and I’d be happy to offer personalized advice and support to get you signed up. But either way, go out and make these videos and you’ll see those YouTube real estate leads start rolling in!